Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world.
We could't be more stoked to be able to offer these iconic frames and lenses to the Bow Valley! The frames we have on offer are:
Ray-Ban celebrates the importance of the journey. No matter where you’re headed to, one thing is for certain – life' moments set our path. It’s about throwing ourselves head first into every part of the journey – that’s when we find our path to belonging and where we can be our real selves.
With #ProudToBelong the brand relaunches its own communication platform and inaugurates a story that will continue throughout 2019. It’s a way to strengthen the emotional bond with consumers that, all over the world, choose Ray-Ban products to express their uniqueness and their sense of belonging.