We The North Face!


Pardon the late Raptors pun, but we are pretty excited about this seasons The North Face collection. 

Named for the coldest, most unforgiving side of a mountain. The North Face have helped explorers reach the most unfathomable heights of the Himalayas. But legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.

Through the 1960s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.

By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. The North Face half dome logo began to appear with greater regularity on ultramarathon courses, high-country trails, and big walls. And, as the calendar clicked toward a new millennium, The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.

Here's a couple reasons to get yourself into some North Face fabrics this year.

DryVent™

DryVent™ fabrics are engineered to be fully waterproof, windproof and breathable. The outer face of the textile is treated with a durable water repellant finish that helps form droplets and repel water from the surface. Each multi layered textile is engineered to allow water vapor to pass through from the inside to the outside.

DryVent™ fabrics are engineered in a variety, weights, textures and performance characteristics that allows us to provide maximum protection, performance and comfort for the user across all our active and lifestyle waterproof, breathable clothing and accessories.

All DryVent™ clothing and accessories are fully seam sealed and designed with specific features that are relevant to the user’s specific activity needs and conditions. All products that are fully taped, waterproof and breathable will be branded DryVent™

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus leo ante, consectetur sit amet vulputate vel, dapibus sit amet lectus.

Goose Down Fill

The North Face is committed to improving animal welfare and traceability in the goose down and feather supply chain. We created the Responsible Down Standard (RDS) to help to ensure that our down does not come from animals that have been subject to any unnecessary harm, such as force-feeding or live-plucking, and to provide a traceability system to validate the original source of down used in The North Face products.

We started using RDS-certified down in our products in Fall 2015 and since Fall 2016 we have only purchased RDS-certified down. All of our down products are certified to the RDS.

To learn more about our commitment to the Responsible Down Standard, visit our Innovation section.

Using only the highest quality goose down in all of our products, The North Face® tests each lot of down at three stages of production for loftiness, moisture resistance and ability to regain loft after compression.

The fill power of goose down is an indicator of two important features: warmth-to-weight ratio and compressibility, both critical to retain warmth and furnish comfort. True fill power is measured by placing one ounce of goose down in a graduated cylinder and measuring the volume the down occupies in cubic inches. The North Face® products are insulated with exclusive, high-fill power goose down ranging from 550 to 900 fill, which represents the highest quality down commercially available.

BENEFITS

• Superior Warmth and Comfort

• Lightweight Insulation

• Increased Loft Than Lesser Fill Downs (900 + 800 only)

• Highest Quality, High-Fill Power Goose Down

Now, more than 50 Years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. They remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. Never Stop Exploring.