For those of you that don't already know, Prior snowboards are f@#$ing rad. Handcrafting high-performance snowboards for more than two decades has given Prior the knowledge and skills to consistently produce boards that stand up to the test of time, and the rigorous performance needs of the most dedicated riders and elite athletes. Designed, manufactured and tested in Whistler, BC, these things are built by the best and bred to destroy anything that gets in their way.  Founded by the legend himself, Chris Prior, these board embody "Craft". Like an aged whiskey or your favorite locally brewed beer, these boards have been handcrafted with care and attention to detail. 



29 Years Prior from Prior Snowboards & Skis on Vimeo.

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Prior - Women's Brandywine $624.99

The Brandywine, Prior's high performance, directional Freeride board for Women, draws a smooth, stable and fast line through all snow conditions. With a narrow waist and softer flex than the Men's Freeride, the Brandywine allows Women to drive the board harder and maximize energy transfer for the best performance possible.

Utilizing the Hybrid Rocker Profile, the Brandywine promises maximum versatility. The rocker portions increase both float and turn initiation while the traditional camber maintains edge grip, stability and rebound performance. With minimal taper, the Brandywine provides both power and drive on edge while allowing the playful rider to land or ride switch.


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Prior - Wildcard $624.99

The Wildcard combines the best aspect from our previous twin models into a board that is your one-stop-shop. Tested in the Black Park and proven all over Whistler Blackcomb, this board can handle anything you can throw at it.

It's symmetrical shape promises maximum performance for ambidextrous riders; nose to tail, it's the same board. Land switch with ease or spin to your hearts content. The Wildcard is the shop board of choice for freeride and all mountain performance.

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Prior - Women's Brandywine Split $949.99

With a narrow waist and softer flex than the BC Split, the Brandywine Split allows Women to drive the board harder and maximize energy transfer for the best performance possible.

The rocker portions increase both float and turn initiation while the traditional camber maintains edge grip, stability and rebound performance. With minimal taper, the Brandywine Split provides both power and drive on edge while allowing the playful rider to land or ride switch.

This sweet ride is named after a well-known horseshoe shaped waterfall located 10 minutes from the Prior factory. We like the falls, we also like Brandy and Wine!

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Prior - BC Split $949.99 or with XTC Carbon $1149.99

With an updated nose and tail for 2018/19, the BC Split is a classic example of a true, all mountain shape. Maintaining its role as the workhorse of the fleet, the BC Split has you covered no matter what the mountain throws at you.

Its directional freeride shape delivers a smooth, stable ride in a variety of different snow conditions and the Hybrid Rocker Profile only adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edgehold. With minimal taper, the BC Split provides both power and drive on edge while allowing the playful rider to land or ride switch.

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