"We believe snowboarding transforms us, unites us and shapes our connection to nature.

We are inspired by the ‘Golden Era’ of 90s’ FreeRide snowboarding. We embrace simplicity: the art of the turn, the stillness of the forest, the surrealism of the high peaks. Expression, flow, experience. This is our core. We believe everyone benefits from being active, creative, explorative and introspective. We celebrate snowboarding’s universal experiences and sensations: gravity, momentum, the turn, conditions, community – pathways to common ground.

We believe in shaping a more distinguished snowboarding lifestyle: elevating culture through well designed, premium products with deeper soul and purpose; amplifying elegant, inclusive and aspirational storytelling."